Finally, a word about cultural engagement. Sometimes proponents talk about the strategy’s use as a means to redeem certain aspects of the culture, like the use of technology. They say, “Hey, do you use microphones in your services? Then this technology is fine, too.” They argue that it’s either a full-on I-Max experience or off to Amish country we go. Here’s what that perspective lacks, in my opinion: Any real deep thought about the structuring elements and assumptions of culture. In other words, most of the talk about culture and technology lives at the superficial level of cultural artifacts, tools and technologies produced in cultural settings. Little of the conversation goes to the underlying philosophies and world views underpinning the technology. Out of what world of thinking and values did this technology arise? And how does that world of thinking and values affect our use of it? When we ask and answer those questions, then we’re starting to probe culture at its source. And only then can we talk credibly about redemption, rejection, and reformation of culture.