Much emphasis is put today on adopting the idioms of the world around in order to build bridges to the wider, increasingly secular culture. If one looks at some of the more prominent conservative evangelical organizations and websites, one might be forgiven for concluding that cultural savvy and an interest in the arts are among the key priorities for the Christian ministry. Now, the motivation for such is often a praiseworthy one: a desire to bring the good news of Jesus Christ to a world that is perishing. Yet, however virtuous the intention may be, this project has, I believe, eclipsed the painfully obvious and vitally important priorities of the biblical vision of the Christian life in general and the ministry in particular. Have you noticed how the term ‘godliness’ appears so rarely in discussions of what is important for ministry today? How the words ‘piety’ and ‘pious’ have come to be used almost always in a pejorative sense? How ‘heavenly mindedness’ has come to be seen by some as the real problem in the church, rather than worldliness and the aping of the secular culture? It is a strange church culture indeed where such things are now commonplace.